Elevate your brand to the next level


ON-POINT MARKET INTELLIGENCE, ROAD MAPS AND WRITTEN TOOLS AT YOUR SERVICE.

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Elevate your brand to the next level


ON-POINT MARKET INTELLIGENCE, ROAD MAPS AND WRITTEN TOOLS AT YOUR SERVICE.

RESEARCH | STRATEGY | CONTENT

 

Driving growth and addressing market challenges requires a multi-faceted approach. Together we can strategize which specific services you need, or I can guide you through my comprehensive phased approach in which you can:

1: Gain newfound clarity from custom, highly focused research and market intelligence that answers the questions and bridges the information gaps you need to fine-tune your strategy.

2: Get a definitive road map for your business grounded in research-based strategy.

3: Tell the right story and engage with your customers with expertly created, customized, research-based content, such as white papers, case studies, presentation decks and website content.

 

Scroll below to learn how my services can improve your business, or feel free to contact me to talk about how I can help grow your brand.

Research


DISCOVERY | COHERENCE | CLARITY

Research


DISCOVERY | COHERENCE | CLARITY

 

I JUDICIOUSLY collect the most relevant research, customized for your specific needs, to provide you with functional market intelligence.

My findings bring a newfound clarity and focus, so that you can:

  • discover new opportunities
  • expedite and inform your decision-making & assign your priorities
  • direct your strategy and short and long term planning
  • establish benchmark data
  • support a winning launch that reaches the target audience with precision + wit

I can also report social, cultural and other trends and market forces with potential impact on your brand.


I frame my findings & synthesize information with varied tools: 

  • Surveys of and/or interviews with thought-leaders, customers or other relevant audiences for key insights
  • Market definition (size, drivers, key players)
  • Competitive analysis
  • Product and pricing studies and analysis
  • Channel study and trade show review
  • Pro forma / break-even analysis
  • Blog and social media research/review

 

Get in touch to let me know about the research you need.

 

Strategy


DIRECTION | MAPPING | PLANNING

 

Strategy


DIRECTION | MAPPING | PLANNING

 

 

I elevate your brand to the next level VIA A definitive road map.

I crystallize your vision by distilling complex data and findings into an actionable, targeted strategy that leverages your CORE brand strength with market opportunities identified in the research phase to:  

  • Prioritize designated goals and solve problems
  • Support your corporate mission and tell the right story
  • Provide direction to move your business forward, seize emerging trends and opportunities and break into new markets
  • Fend off competition and address potential threats
  • Refine and/or reposition for competitive advantage and sustained growth
  • Identify profitable targets/customers/segments
     

I develop your roadmap with TOOLS such as:

  • Ideation and creative inspiration
  • Brand landscape, definition, strategy and positioning 
  • Market segmentation, positioning maps, customer analytics
  • Communications/marketing/launch plan
  • New concept/product development
  • Marketing mix strategy
  • Partnership search and evaluation

In need of a targeted strategy? Email me to get the conversation started. 

 

Content


DEVICES | DELIVERABLES | MESSAGING

 

Content


DEVICES | DELIVERABLES | MESSAGING

 

 

I synthesize newly discovered research into
on-point written tools that:

  • Create customer engagement with your brand
  • Show thought leadership
  • Build website traffic
  • Inform, educate and/or motivate your target audiences (customers, media, staff)
  • Reinforce positioning and support goals articulated in research and strategy phases
  • Raise profile for increased visibility and brand awareness
  • Tell your story

I create materials that seamlessly link research and strategy into compelling content such as:

  • White papers
  • Case studies
  • Presentation decks
  • Press kits
  • News releases
  • Blog posts
  • Product overviews
  • Website content
  • Editorial calendars (for newsletter, blog, social media, etc.)
  • Reports distilled to key themes and ideas (using charts, videos, images, quotes, from research) to share information across company’s internal and external audiences

Let me know which original content you need and we'll get started.