ON-POINT MARKET INTELLIGENCE, ROAD MAPS + WRITTEN MATERIALS AT YOUR SERVICE.
ON-POINT MARKET INTELLIGENCE, ROAD MAPS + WRITTEN MATERIALS AT YOUR SERVICE.
1: Gain newfound clarity from custom, highly focused research and market intelligence that answers the questions and bridges the information gaps you need to fine-tune your strategy.
2: Get a definitive road map for your business grounded in research-based strategy.
3: Tell the right story and engage with your customers with expertly created, customized, research-based content, such as white papers, case studies, presentation decks and website content.
Scroll below to learn how my services can improve your business, or feel free to contact me to talk about how I can help grow your brand.
DISCOVERY | COHERENCE | CLARITY
DISCOVERY | COHERENCE | CLARITY
My findings bring a newfound clarity and focus, so that you can:
Get in touch to let me know what questions you need answered.
DIRECTION | MAPPING | PLANNING
DIRECTION | MAPPING | PLANNING
I crystallize your vision by distilling complex data and findings into an actionable, targeted strategy that leverages your CORE brand strength with market opportunities identified in the research phase to:
In need of a targeted strategy? Email me to get the conversation started.
DEVICES | DELIVERABLES | MESSAGING
DEVICES | DELIVERABLES | MESSAGING
Let me know which original content you need and we'll get started.
YOUR STORY. THE CUSTOMER'S WORDS.
YOUR STORY. THE CUSTOMER'S WORDS.
Case studies, sometimes referred to as customer success stories, give context to your product or service by showing how you helped a client solve a problem and achieve a metric of success.
Hearing details about how a peer successfully solved a similar challenge can help a prospect gain confidence and make a decision to move ahead. (When was the last time you purchased an item without reading customer reviews?)
Case studies attract attention and resonate with customers who have similar pain points. Because they hone in on a specific situation, they help customers visualize your firm solving a comparable problem successfully.
Case studies educate and inform. Using an easy-to-grasp storytelling approach, case studies share real-life details about the customer experience, including challenges encountered, how your firm overcame them and successful outcome/s enjoyed. They include data and visuals -- photos, charts, graphs or other images -- that illustrate the process and quantify results.
Case studies build trust. Because they speak primarily from the customer's point of view, rather than in the company's voice, they are more credible.
Case studies motivate. Showing specific, measurable results is powerful. Additionally, the law of social proof says people tend to act in accordance with those who have gone ahead of them, making them persuasive.
Properly done, case studies combine all the best elements of social proof:
Want to learn more? Reach out to set up a complimentary call.
Developing well-crafted case studies is an investment in a savvy content strategy. When adapted into various formats and vehicles, case studies can build greater awareness to reach and influence decision-makers.
When bundled together in a series, they can highlight broad capabilities and showcase a wide range of situations across varied industries.
Opportunities include:
I use a journalistic approach to storytelling, an inspired eye toward design, and a marketer's approach to informed messaging and branding.
I have created dozens of case studies, with a particular focus on solutions for the built environment. I utilize interview skills honed from speaking to all levels of professionals across a multitude of industries. I structure the case study into an easily digested linear narrative that is compelling, newsworthy, educational and informative.
Seeing is believing. Showing surpasses telling.
Using video in tandem with print can double the impact and investment of case study content. By showcasing real-life users in the context of their own environment, video demonstrates the real-world benefits of working with you.
SOCIAL PROOF OF CUSTOMER SATISFACTION
SOCIAL PROOF OF CUSTOMER SATISFACTION
Testimonials provide a more succinct "snapshot" of some of your brand's more specific strengths and/or success stories.
Much like case studies, testimonials are endorsements from a third party that are equal parts review and social proof. That means they provide greater credibility and inspire more trust from customers than messages that come directly from you.
We can assist you in collecting written and/or video testimonials from satisfied customers and leveraging them in your marketing.
Contact me here if you'd like to get started.
With an effectiveness rating of 89%, customer testimonials are the most effective type of content marketing.
Testimonials can be strategically integrated into your content to provide touch points throughout the sales cycle.
They can reach prospects from a number of platforms. Examples:
Testimonials can help close the sale. Examples:
Testimonials can also be used to delight customers. Examples:
As a third party researcher with extensive interview experience, I can collect honest, uninhibited feedback from customers in an efficient, convenient manner.
Guided by a proven framework of prompts to maximize our brief conversation, I speak with prescreened clients to capture positive feedback about their experience working with you.
We find testimonials to be a very effective market research tool because they help us learn about how customers perceive you in the marketplace.
In this scenario, we summarize the findings into a format that informs positioning.
In all cases we provide you a curated collection of comments that can be incorporated into your website and marketing materials, and even serve as the basis of a case study, newsletter feature and many other content marketing possibilities.