RESEARCH | STRATEGY | CONTENT

Driving growth and addressing market challenges requires a multi-faceted approach. Together we can strategize which specific services you need, or I can guide you through my comprehensive phased approach in which you can:

Scroll below to learn how my services can improve your business, or feel free to contact me to talk about how I can help grow your brand.

I JUDICIOUSLY collect the most relevant research, customized for your specific needs, to provide you with functional market intelligence.

My findings bring a newfound clarity and focus, so that you can:

• Discover new opportunities
• Expedite and inform your decision-making & assign your priorities
• Direct your strategy and short and long term planning
• Establish benchmark data
• Support a winning launch that reaches the target audience with precision + wit
• Address the impact of social, cultural and other trends and market forces on your brand

we pull from a varied toolkit to find answers for each engagement:

• Insight interviews
• Trend research
• Surveys
• Focus groups
• Peer benchmarking
• Customer insights
• Market definition (size, drivers, key players)
• Competitive analysis
• Product concept validation
• Channel study
• Pro forma / break-even analysis
• Blog and social media research/review

Get in touch to let me know what questions you need answered.

I elevate your brand to the next level VIA A definitive road map.

I crystallize your vision by distilling complex data and findings into an actionable, targeted strategy that leverages your CORE brand strength with market opportunities identified in the research phase to:  

• Prioritize designated goals and solve problems
• Support your corporate mission and tell the right story
• Provide direction to move your business forward, seize emerging trends and opportunities and break into new markets
• Fend off competition and address potential threats
• Refine and/or reposition for competitive advantage and sustained growth
• Identify profitable targets/customers/segments
   

I develop your roadmap with TOOLS such as:

• Ideation and creative inspiration
• Brand landscape, definition, strategy and positioning 
• Market segmentation, positioning maps, customer analytics
• Communications/marketing/launch plan
• New concept/product development
• Marketing mix strategy
• Partnership search and evaluation

In need of a targeted strategy? Email me to get the conversation started. 

i generate research-based, on-point written tools that:

• Create customer engagement with your brand
• Build website traffic
• Reinforce positioning and support goals articulated in research and strategy phases
• Inform, educate and/or motivate your target audiences (customers, media, staff)
• Raise profile for increased visibility and brand awareness

I create compelling content such as:

• White papers
• Case studies
• Testimonials
• Presentation decks
• Press kits
• News releases
• Blog posts
• Product overviews
• Website content
• Editorial calendars for newsletter, blog, social media
• Reports distilled to key themes and ideas (using charts, videos, images, quotes, from research) to share information across company’s internal and external audiences

Let me know which original content you need and we'll get started.

case studies are A Powerful marketing tool.

Case studies, sometimes referred to as customer success stories, give context to your product or service by showing how you helped a client solve a problem and achieve a metric of success. 

Hearing details about how a peer successfully solved a similar challenge can help a prospect gain confidence and make a decision to move ahead. (When was the last time you purchased an item without reading customer reviews?)

Case studies attract attention and resonate with customers who have similar pain points. Because they hone in on a specific situation, they help customers visualize your firm solving a comparable problem successfully.

Case studies educate and inform. Using an easy-to-grasp storytelling approach, case studies share real-life details about the customer experience, including challenges encountered, how your firm overcame them and successful outcome/s enjoyed. They include data and visuals -- photos, charts, graphs or other images -- that illustrate the process and quantify results.

Case studies build trust. Because they speak primarily from the customer's point of view, rather than in the company's voice, they are more credible.

Case studies motivate. Showing specific, measurable results is powerful. Additionally, the law of social proof says people tend to act in accordance with those who have gone ahead of them, making them persuasive.

Properly done, case studies combine all the best elements of social proof:

• A customer a prospect can empathize with
• Quotes, testimonials, data and images that substantiate your claims
• A story arc with a clear, easy-to-follow narrative 

Want to learn more? Reach out to set up a complimentary call.

case study content can be leveraged across multiple platforms.

Developing well-crafted case studies is an investment in a savvy content strategy. When adapted into various formats and vehicles, case studies can build greater awareness to reach and influence decision-makers.

When bundled together in a series, they can highlight broad capabilities and showcase a wide range of situations across varied industries.

Opportunities include:

• Infographics
• Website
• Company blog
• Newsletter
• LinkedIn, SlideShare and other social media
• Sales information piece
• Slides that can be inserted into customer presentations
• Award submission
• Video platforms
• Trade show booth display

I HELP YOU TELL THE STORIES prospective CUSTOMERS WANT TO HEAR.

I use a journalistic approach to storytelling, an inspired eye toward design, and a marketer's approach to informed messaging and branding.

I have created dozens of case studies, with a particular focus on solutions for the built environment. I utilize interview skills honed from speaking to all levels of professionals across a multitude of industries. I structure the case study into an easily digested linear narrative that is compelling, newsworthy, educational and informative.

we talk print and video.

Seeing is believing. Showing surpasses telling.

Using video in tandem with print can double the impact and investment of case study content. By showcasing real-life users in the context of their own environment, video demonstrates the real-world benefits of working with you.

Have some stories to tell? Email me to get the conversation started. 

testimonials let your customers speak for you

Testimonials provide a more succinct "snapshot" of some of your brand's more specific strengths and/or success stories. 

Much like case studies, testimonials are endorsements from a third party that are equal parts review and social proof. That means they provide greater credibility and inspire more trust from customers than messages that come directly from you.

We can assist you in collecting written and/or video testimonials from satisfied customers and leveraging them in your marketing. 

Contact me here if you'd like to get started.

testimonials are the foundation of content marketing

With an effectiveness rating of 89%, customer testimonials are the most effective type of content marketing.

Testimonials can be strategically integrated into your content to provide touch points throughout the sales cycle.

They can reach prospects from a number of platforms.  Examples:

• Blog content
• Individual testimonials on social media including Twitter, LinkedIn, Instagram
• Downloadable educational resources such as guides, checklists and e-books
• Facebook page feed
• Facebook ads
• Video testimonials 

Testimonials can help close the sale. Examples:

• Webinar content
• Presentation, meeting or lunch-and-learn
• Sales follow up materials

Testimonials can also be used to delight customers. Examples:

• Showcased in environmental branding such as video feed, displays, artifacts
• Built into a case study to educate prospects
• Weekly customer feature in social media feed

testimonials can be quick and easy

As a third party researcher with extensive interview experience, I can collect honest, uninhibited feedback from customers in an efficient, convenient manner.

Guided by a proven framework of prompts to maximize our brief conversation, I speak with prescreened clients to capture positive feedback about their experience working with you.

testimonials can inform branding and positioning

We find testimonials to be a very effective market research tool because they help us learn about how customers perceive you in the marketplace.

In this scenario, we summarize the findings into a format that informs positioning.

In all cases we provide you a curated collection of comments that can be incorporated into your website and marketing materials, and even serve as the basis of a case study, newsletter feature and many other content marketing possibilities.

want to talk testimonials? reach out here.