I JUDICIOUSLY collect the most relevant research, customized for your specific needs, to provide you with functional market intelligence.
My findings bring a newfound clarity and focus, so that you can:
- discover new opportunities
- expedite and inform your decision-making & assign your priorities
- direct your strategy and short and long term planning
- establish benchmark data
- support a winning launch that reaches the target audience with precision + wit
I can also report social, cultural and other trends and market forces with potential impact on your brand.
I frame my findings & synthesize information with varied tools:
- Surveys of and/or interviews with thought-leaders, customers or other relevant audiences for key insights
- Market definition (size, drivers, key players)
- Competitive analysis
- Product and pricing studies and analysis
- Channel study and trade show review
- Pro forma / break-even analysis
- Blog and social media research/review
Get in touch to let me know about the research you need.