I JUDICIOUSLY collect the most relevant research, customized for your specific needs, to provide you with functional market intelligence.

My findings bring a newfound clarity and focus, so that you can:

  • Discover new opportunities
  • Expedite and inform your decision-making & assign your priorities
  • Direct your strategy and short and long term planning
  • Establish benchmark data
  • Support a winning launch that reaches the target audience with precision + wit
  • Address the impact of social, cultural and other trends and market forces on your brand

we pull from a varied toolkit to find answers for each engagement:

  • Insight interviews
  • Trend research
  • Surveys
  • Focus groups
  • Peer benchmarking
  • Customer insights
  • Market definition (size, drivers, key players)
  • Competitive analysis
  • Product concept validation
  • Channel study
  • Pro forma / break-even analysis
  • Blog and social media research/review

Get in touch to let me know what questions you need answered.