Driven by Data. Inspired by Design.


 

MARKETING INSIGHTS, STRATEGY AND CONTENT FOR DESIGN-DRIVEN BRANDS IN THE BUILT ENVIRONMENT

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Driven by Data. Inspired by Design.


 

MARKETING INSIGHTS, STRATEGY AND CONTENT FOR DESIGN-DRIVEN BRANDS IN THE BUILT ENVIRONMENT

 

I help grow brands in the architecture & design space by defining new markets, sharpening strategy & positioning, refining product offerings, and identifying growth segments & opportunities.

 

I can help you:

  • Gain newfound clarity from custom, highly focused research and market intelligence that answers the questions and bridges the information gaps you need to fine-tune your strategy.
     
  • Get a definitive road map for your business grounded with a research-based strategy.
     
  • Tell a captivating story that engages your audience with skillfully crafted, knowledge-based content such as white papers, social media posts, presentation decks and websites.

See all of my services here or say hello. 

 

Experience, market knowledge and passion of a design insider


Experience, market knowledge and passion of a design insider


 

Drawing on more than 25 years of marketing interior products, a Columbia MBA and a genuine passion for all things design, I provide the knowledge-based resources that can elevate design-driven brands and businesses to the next level of success.

Fueled by a journalist’s natural curiosity and streamlined with industry fluency, I specialize in discovering and framing the type of insightful information that guides the ideation, planning and content development that can propel your business to new heights.

Along the way, I provide insights, guidance and market knowledge amassed over a career in the interiors industry, regularly updated with trends and news learned at industry seminars, design events and trade shows, as well as via my personal network of industry friends and associates.

In addition to maintaining a keen grasp on leading-edge workplace strategy, I bring deep knowledge in select vertical markets, garnered from years of study in specific industries including higher education, hospitality, real estate, healthcare and energy.

Click here to learn more about my services and who I’ve helped, or email me directly.

I’ve worked with Carolyn on several projects at two different companies. She quickly grasps the corporate mission behind the project and delivers materials that are right on message. Her focused efforts helped us move our research strategy forward. She is particularly adept at breaking down complex concepts into a format that’s easy to read and understand using quotes, examples or subtle humor.
— Dr. Mike O'Neill, Senior Research Strategist, Haworth
 
A consummate professional.
— Ellen Robinson, Regional Sales Director, Maharam